1997 – A trip to Wonderland

The hidden world of Hermès and the secrets of its museum Everything started during a surrealist meeting in July 1996 with Jean-Louis Dumas, the President of Hermes, and suggestions of coloured women carrying dishes, green mares and exquisite corpses. This gave birth to an anti-exhibition where closed doors were smashed down, Kelly bags went transparent, 2CVs were transformed into love hideaways and golf balls were hurled at priceless pieces of china... The Hermes image took on a youthful tint. The honourable designer house had decided to step out of the trodden beat... This travelling exhibition took place in 1997 in Japan.