Tokyo, Japan, 1997
The hidden world of Hermès and the secrets
of its museum
Everything started during a surrealist meeting in July 1996 with Jean-Louis
Dumas, the President of Hermes, and suggestions of coloured women carrying
dishes, green mares and exquisite corpses.
This gave birth to an anti-exhibition where closed doors were smashed
down, Kelly bags went transparent, 2CVs were transformed into love hideaways
and golf balls were hurled at priceless pieces of china...
The Hermes image took on a youthful tint. The honourable designer house
had decided to step out of the trodden beat...
| type of achievement | Travelling exhibition |
| client | Hermes |
| production | Hermes Japan |
| locations | Sezon Museum, Tokyo, 4 other locations in Japan |
| attendance | 115 000 visitors in 10 weeks |
| floor space | 1 000m2 |
| budget for scenography |
€1.1 million |
 |
PROJECT DETAILS
|
The large tente
The
golf-course
The
bestiary
The
green mare
The
grotto
 |
Urban Archaeology . Paris, France, 1977 |
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Cités-Cinés . France, Belgium, Canada, 1987-90 |
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The Movie Train . France, 1990 |
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The French Pavilion . Expo'92, Seville, Spain, 1991 |
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Discovery Pavilion . Expo'92, Seville, Spain, 1992 |
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Funny Stories . Montreal, Canada, 1993 |
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The Neolithic Museum . Bougon, France, 1993 |
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Stadium Stardust . Paris, France, 1993 |
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Paris is free . Paris, France, 1994 |
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Cités-Cinés 2 . Paris, France, 1995 |
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High Flight . Montreal, Canada, 1995 |
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Cinema Avenue . Tokyo, Japan, 1996 |
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A trip to Wonderland . Tokyo, Japan, 1997 |
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The Utopia Pavilion . Expo'98, Lisbon, Portugal, 1998 |
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Satie's houses . Honfleur, France, 1998 |
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Expo'00 . Theme Park . Hannover, Germany, 1998 |
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Tokyo Toyota Museum . Japan, 1999 |
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Oceanliner Museum . Saint-Nazaire, France, 2000 |
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Micropolis . Saint-Leons, France, 2000 |
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Turin National Cinema Museum . Italy, 2000 |
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The Audi Pavilion-Autostadt . Wolfsburg, Germany, 2000 |
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Time for time . Paris, France, 2000 |
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Exhibit Master Plan . Natural History Museum of Los Angeles County, 2002-03 |
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Restaurant . Turin National Cinema Museum, Italy, 2003 |
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Barolo Wine Museum . Italy, 2003-07 |
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L.A. Light-Motion-Dreams . Los Angeles, USA, 2004-05 |
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Turin Automobile Museum . Italy, 2004-08 |
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Collapse? . Los Angeles, USA, 2005-06 |
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Suzhou Science Museum . China, 2005-08 |
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Television Museum . Aubervilliers, France, 2005-09 |
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1913 Building Galleries . Los Angeles, USA, 2006-08 |
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BIE Expo x Expos . Milan, Italy, 2008 |
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Future to come . 2011 |
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Future Pavilion . Shangaï, China, 2010 |
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Memorial of Slavery . Pointe à Pitre, Guadeloupe, 2009 |
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450th birthday of the University of Geneva . Geneva, Switzerland, 2009 |